The search engine needs to crawl your site effectively. To crawl effectively, there should be an easy to understand index of pages, as well as a clear indication of content through keywords and relevant, unduplicated content. All this is the recommended good practice, as published by Google. Sound SEO supports not only reliable performance on Search Engine Results Pages(SERPs) but also prevents possible penalties and devaluations.

We provide a list of search terms - Keywords - that reflect your product or service. The keywords are the phrases that your customers type into the search engine to find you. With in-depth research, we provide words that offer you the best chance of getting ranked. Finally your URL is vital in helping the search engine find your page. Designing friendly URLs that are easily recognised for relevance is essential.

Meta-descriptions and Titles: the backend of a website – or behind the scenes – is as important as the page. A meta-description, written within a set amount of characters and including keywords, is a powerful tool. A meta-title that consists of the highest ranked keyword is also essential. Alt Text for images: Image searches are another way your website can be found. Providing alt text for your image encourages more clicks.

Offering Value is crucial.The latest algorithms have been designed to encourage quality content from websites. Where before it was enough to have a high density of keywords, now a website must provide relevant and unduplicated copy. The higher the perceived quality of content, the better your chances of being found by the search engine. Speed: a customer will wait less than three seconds for your page to load before clicking away. The algorithm knows this. To ensure you are not penalised you need to make sure your site can be crawled quickly and so prove to the algorithm that your website will load efficiently. We can eliminate unnecessary plugins and reduce the size of images and animations.

Links act as referrals or testimonials for the credibility of your site. The higher the authority of the site that links to yours, the more credible you seem. A link building service is only as good as the analytics, which should report performance data and indicate improvements. We craft campaigns using sophisticated Algorithmic Formulas. We built our own rules and we update our math each 6 months, considering the latest Google Updates.

Adding structured data mark-up to the code of your webpage can increase your visibility to search engine crawlers. It helps the algorithm to understand the context of your content. In short, it is the language the search engine understands. As a result of our analysis, our SEO Agency offers actionable recommendations. Crawl data will support all our team recommendations.