123.clinic's founder and creator, Ludovic, approached us to implement SEO strategies for the site. His main driver was to increase awareness of the site through an increase in organic web traffic.
After an initial consultation, we established that the 123.clinic development team were already implementing some basic SEO strategies in-house. The developers were doing on-page SEO optimisation and developing SEO content. As a result, we agreed to work in tandem with the 123.clinic development team. Our focus would be primarily off-site optimisation strategies such as link building. We would also enhance their SEO content on an as required basis for our link building strategies.
The results were immediately obvious. Very quickly, the combination of 123.clinic's SEO content and our link building strategies produced rapid growth in organic traffic. The sharp increase was sustained for the first two months, and overtime became more gradual. Finally, in September 2021, Ludovic was satisfied with the steady level of traffic to his site and decided to pause our services.
Main Achievement: Dramatic and sustained growth in organic traffic
Our link-building strategies effectively built and sustained web traffic to the 123.clinic site. By enhancing the client's SEO content, we made it more accessible to search engine spiders. This further boosted web traffic, as demonstrated in the charts provided.
Main Difficulties: Lack of access and control of the site
123.clinic was a challenging project as we did not have complete control of the SEO process. The client managed the on-page SEO optimisation and provided all the SEO content. Consequently, we may have been able to deliver even better results for our client than those we achieved.
Without complete control of the server/hosting environment and content production any SEO strategy is compromised. Without control testing results are incomplete and reduce our ability to adjust and adapt our SEO strategies.