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What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.

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What is SEO

Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.



 

So, how does SEO work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there's you, the search engine, and the searcher.

6 Tips for Increasing Your Visibility in Google Search
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
 
How long does it take to get organic traffic?

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
 
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SEO roBot

 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

 
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Google Spiders & Crawlers

 
To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets.
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SEO Enhances Your Online Presence

It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee.
Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

Try out SEO Company Kensington and Chelsea

 
Team of workers in a office SEO

Despite all the affluence and luxury of Kensington and Chelsea, the preference for large cars means the air has the worst air quality in the city. You seemingly can’t buy clean air.
You can though, this borough suggests, buy happiness – as the people in this area are ranked the happiest, as well as the richest, in the city.

Maybe the pleasure comes from living in Notting Hill and bumping into the odd film star, or in Knightsbridge where you can gently browse through Harrods or Harvey Nichols. You might even take a break from this tiring browsing of expensive luxury items – maybe taking in a cocktail. This is also the area you go to find the international embassies, should you be involved in technology and need asylum, for instance. In Kensington our SEO Company offers Web Design, SEO and Pay Per Click.

SEO Local Kensington and Chelsea

Home to one of London’s more successful football clubs, as well as some high-end luxury shops – with Harrods taking a whole block in Knightsbridge. Then, there are the foreign embassies of Belgravia and the luxury homes of Notting Hill. This is a borough full of riches – but apparently also an area full of happy people. Oddly, this area came low in the ranking in The Metro for favourite places in London.

This could be bitterness on the part of the readership, or it could be that the people of Kensington and Chelsea are a breed of their own and feel like outsiders to the rest of London. The downside to living in luxury is that it does nothing for air quality. This is the worst borough for CO2 levels – from all those ambassador’s cars maybe. Reach out the Kensington and Chelsea SEO Company Team and make your International SEO Projects successful.

SEO Agency Kensington and Chelsea

You will know Kensington and Chelsea because of its famous districts: Notting Hill, Knightsbridge, Belgravia – even the names sound like they have a large bank account. Notting Hill was obviously quite a famous film set for Hugh Grant to meander around.
Knightsbridge is home to Harrods and Harvey Nichols. Then, there is Belgravia, where you will find all the foreign embassies.

Apparently, this is also the happiest borough in London, or the borough where they feel obliged to say they are happy – or at least mere mortals hope. The downside to all those big cars and power guzzling homes is the air quality in Kensington and Chelsea is the worst in the capital. Meet our SEO Company in Kensington and Chelsea and get thousands of Local visitors at your shop.

SEO Services Kensington and Chelsea

The congregation of such wealth, as you will find in Kensington and Chelsea, tends to elicit some resentment from others; hence this borough ranks low in the list of favoured London boroughs in The Metro – where they question the taste of the inhabitants of this place with all the cash.

The truth is that they clearly don’t care about these opinions, as the inhabitants of Kensington and Chelsea are said to be rated the happiest in the city – who says money can’t buy happiness? It may be the football team, or the presence of Harvey Nichols or Harrods, or maybe it is the quality homes you can inhabit in Notting Hill. Whatever your choice, it seems this borough is a desired taste.

We are focused on the search engines guidelines. Our SEO Services in Kensington and Chelsea include Pay Per Click and Custom Web Design. We’ll make your life much easier.

Useful Guides

Royal Borough of Kensington and Chelsea Council
April 12, 2019

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Despite all the affluence and luxury of Kensington and Chelsea, the preference for large cars means the air has the worst air quality in the city. […]
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