best search engine marketing

What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.

Seo Attracts More Customers To Your Business

What is SEO

Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.



 

So, how does SEO work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there's you, the search engine, and the searcher.

6 Tips for Increasing Your Visibility in Google Search
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
 
How long does it take to get organic traffic?

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
 
Seo Attracts More Customers To Your Business

SEO roBot

 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

 
Seo Attracts More Customers To Your Business

Google Spiders & Crawlers

 
To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets.
Seo Attracts More Customers To Your Business

SEO Enhances Your Online Presence

It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee.
Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

Check out our SEO Company Harrow

 
Desk of a SEO worker

Harrow is a leafy suburb in the north-west of the capital.
It is best known for one of the eight public schools in the UK, where Benedict Cumberbatch received his early education. Another significant feature of the borough is the campus of the University of Westminster.
This makes Harrow densely populated with teenagers.
There are also heavily populated primary schools, which are in constant demand and over-crowded.

This is likely because Harrow is considered one of the safest places to live in the city, making it a family friendly borough. As such, when you walk into Harrow town centre, you will be happily surprised by the number of fast food restaurants. In Harrow our SEO Company can help your Business grow. Maybe our Pay Per Click Team? Contact us now.

SEO Local Harrow

Harrow leads the way in recycling in London.
It is also one of the safest places to live. The primary schools are claimed to be the most over-crowded, likely because this is an area that is attractive to families. Although not the wealthiest borough in the capital, the social-economic indicators suggest this is a place people would want to live. Teen pregnancies are the lowest in the capital, for instance, and the GCSE results are the highest.

However, these results will be heavily influenced by the presence of the renowned public school, Harrow School for Boys, which was the establishment that educated Benedict Cumberbatch. Reach out the Harrow SEO Company Team and make your International SEO Projects successful.

SEO Agency Harrow

Harrow has the least teen pregnancy rates but the highest overcrowding in primary schools. It is a place considered to be one of the safest places to live in London. All these factors give an accurate impression of Harrow as a leafy suburb that is attractive to families. It is also the home of a world-class public school. It is this that likely plays a significant role in positioning Harrow at the top of the rankings in GCSE results in London.

The dominance of teenagers is also precipitated by the presence of the campus of the University of Westminster. To accommodate the student lifestyle, you can get into relatively cheap to pubs and clubs in Harrow town centre. Meet our SEO Company in Harrow and get thousands of Local visitors at your shop.

SEO Services Harrow

Thanks to the heavy population of students in the area, the town centre has a vast number of fast food outlets and it is cheap to get into Yates’ on a Saturday night – you’re unlikely to get that in few places. Students come from the famous public school, Harrow School for Boys, the school that once educated Benedict Cumberbatch.

Other students come from the campus of the University of Westminster.
Even the primary schools are over-subscribed and crowded. As a suburb of London there are many open spaces, and this is one of the safest boroughs in the capital city.
Therefore, it is always going to be a popular place for families.

We are focused on the search engines guidelines. Our SEO Services in Harrow include Pay Per Click and Custom Web Design. We’ll make your life much easier.

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London Borough of Harrow Council
April 12, 2019

Seo Attracts More Customers To Your Business

Harrow is a leafy suburb in the north-west of the capital.It is best known for one of the eight public schools in the UK, where Benedict […]
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