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What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.

Seo Inserts Your Company In The Purchasing Cycle

What is SEO

Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.



 

So, how does SEO work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there's you, the search engine, and the searcher.

6 Tips for Increasing Your Visibility in Google Search
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
 
How long does it take to get organic traffic?

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
 
Seo Inserts Your Company In The Purchasing Cycle

SEO roBot

 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

 
Seo Inserts Your Company In The Purchasing Cycle

Google Spiders & Crawlers

 
To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets.
Seo Inserts Your Company In The Purchasing Cycle

SEO Enhances Your Online Presence

It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee.
Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

Reach out our SEO Company Southwark

 
SEO team working together

The South Bank is the single most exciting area of London.
You can experience the most culture and art than anywhere else in the city. There are the strange installations of Tate Modern that will leave you flummoxed. Then, there are the astounding masterpieces written by Shakespeare that are likely to discombobulate you even more.

You may need to rehearse the calm and knowing facial expression made famous during the age of the emperor’s new clothes. There are also some excellent restaurants and bars for chill out time between attractions. The roads are great, the pathways are crowded, and the electricity is the most temperamental in the city. You will also get to check out The Shard and visit the restaurant at the top for a unique view. Hello Southwark. Find out more about our SEO Company. Get more visitors and increase sales.

SEO Services Southwark

The Shard, Shakespeare’s Globe Theatre, and Tate Modern – Southwark is the home of the South Bank. You can also view the front door of Bridget Jones’ flat – if you are a super-fan.
With all this prime real estate, it is no wonder that this is the borough with the best roads. However, weirdly, this is also the place where you are likely to experience the most power cuts. If you like crowded, then Southwark is your borough.

The streets are filled with tourists, which bring with them the huge variety of pubs, bars and restaurants. However, they also bring the crowds and the noise.
If you want somewhere to live a peaceful life – then try somewhere closer to the suburbs. Reach out the Southwark SEO Company Team and make your International SEO Projects successful.

SEO Local Southwark

Southwark is marked by the number of bridges that all seem to point in this direction. This is because this is the South Bank and with that comes some of the richest entertainment experiences in the city. You have the chance for art at the Tate Modern, some theatre at Shakespeare’s Globe and some of the best restaurants and pubs in London. If you want, you can even eat at the top of The Shard. The benefit of this eating stop-off is the view across the city, spectacular, especially on a bright and sunny day.

The roads are great, the electricity the most temperamental, and it is a little bit crowded with sight-seers. Still, this is one of the most exciting boroughs in the capital. Meet our SEO Company in the Southwark and get thousands of Local visitors at your shop.

SEO Agency Southwark

Southwark is an exciting place for a tourist but maybe a little less desirable as a place where you would want to live – it is likely too expensive for most standard residents anyway. Crowded with tourists, you are unlikely to get much peace.
However, as payback, you get to visit everything the South Bank has to offer.
There are the Tate Modern installations and the Globe Theatre showing Shakespeare plays. You can also visit The Shard and maybe travel up to the restaurant for some astonishing views.

It is a vibrant and exciting borough that is full of restaurants and bars that make it fun each and every time. We are focused on the search engines guidelines. Our SEO Services in the Southwark include Pay Per Click and Custom Web Design. We’ll make your life much easier.

Useful Guides

London Borough of Southwark Council
April 12, 2019

Seo Inserts Your Company In The Purchasing Cycle

The South Bank is the single most exciting area of London.You can experience the most culture and art than anywhere else in the city. There are […]
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