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What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.

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What is SEO

Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.



 

So, how does SEO work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there's you, the search engine, and the searcher.

6 Tips for Increasing Your Visibility in Google Search
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
 
How long does it take to get organic traffic?

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
 
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SEO roBot

 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

 
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Google Spiders & Crawlers

 
To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets.
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SEO Enhances Your Online Presence

It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee.
Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

Try our SEO Company Bexley

 
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Bexley is in the south-east of London and is part of the rural-urban belt that forms the suburbs of the capital. There is a lot of residential housing but also a lot of open green spaces. You will find it easier to find walks over hills and across heathland – notably Bexleyheath.

With the river central to the economic activity of the borough, a lot of life can be located on the banks of The Thames. This is not really a borough that is well connected to the centre of London, with the least number of tube stations. However, you can find most of what you need at the Broadway Shopping Centre, with little need to make the journey north. The Digital Marketing Agency with our SEO experts can help your Business grow in Bexley.

SEO Local Bexley

This is one of the more affluent areas of London, low in the rank of poverty. However, the area has the fewest tube stations – making it the least convenient for those looking to commute into the city. It does have the highest rate of commercial river activity. So, you may not be able to catch a train, but you can always hop on a boat. You would probably choose Bexley because you are looking for green spaces for your family.

The views of the local countryside are beautiful. It is a highly desirable district and although there is increased development, there is a lot of competition. Reach out the Bexley SEO Company Team and make your International SEO Projects successful.

SEO Agency Bexley

If you are a lover of the river, then Bexley in the South East of London could be the borough for you. There is the most commercial river activity in the capital.
It is a borough made up of small villages that have been linked together with new home builds. This makes it a place where you can get an affordable home but also means there is more demand for housing than supply.

Therefore, there are a lot of Bexley residents looking to buy a home.
Despite the residential building in the area, this is still a place of green spaces and countryside views. It is also an area that looks to protect the environment, as the residents have the highest household recycling rates in the city. Meet our SEO Company in Bexley and get thousands of Local visitors at your shop.

SEO Services Bexley

You might struggle to find a tube station, but you are going to love watching the activity on The Thames here in Bexley. This is an area divided between the original villages and the new build homes that have merged these villages with the city. Despite a large amount of residential development, including a significant proportion of affordable housing, there are still open spaces and decent views of the local countryside.

You will enjoy river-side walks, heathland, hills and lanes. The borough enjoys one of the lowest poverty rates but it is also one of the worst areas for results at GCSE in the city. This might be because students bus out to other boroughs for their education. We are focused on the search engines guidelines. Our SEO Services in the Bexley include Pay Per Click and Custom Web Design. We’ll make your life much easier.

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London Borough of Bexley Council
April 12, 2019

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Bexley is in the south-east of London and is part of the rural-urban belt that forms the suburbs of the capital. There is a lot of […]
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