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What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.

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What is SEO

Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.


So, how does SEO work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there's you, the search engine, and the searcher.

6 Tips for Increasing Your Visibility in Google Search
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
How long does it take to get organic traffic?

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
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SEO roBot


How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

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Google Spiders & Crawlers

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets.
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SEO Enhances Your Online Presence

It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee.
Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.

Try out our SEO Company Tower Hamlets

A SEO office position with pc

Tower Hamlets is one of those places that is tough to define. In the past few years, there has been a push to gentrify this area, making it on the surface a popular place for the hipster to live. This means you find a lot of coffee shops and some grungy bars, with a lot of second-hand up-cycling shops.

However, underneath this surface improvement, there is still a large population of underpaid immigrants. The population rose by 50 thousand in five years between 2011 and 2016.
This has attracted large manufacturing companies, for the cheap labour.
However, there is hope for more development in the future with the most significant number of tall buildings planned than anywhere else in the city. Tower Hamlets SEO Company offering Web Design and Pay Per Click.

SEO Local Tower Hamlets

This is a confusing place. In one way it can be defined by its large immigrant population. This low-paid, overcrowded population is perfect for the local manufacturing companies – who moved into the area for access to a willing workforce. However, others would say that Tower Hamlets is now defined by the gentrification that has swamped through the area.

So, despite a rapid population rise between 2011 and 2016 of 50000 people, there is also an increase in high-end bars and trendy second-hand outlets for the boho community. Another factor for the future is the plans for development in the area.
There are more tall buildings planned in Tower Hamlets than anywhere else. Reach out the Tower Hamlets SEO Company Team and make your International SEO Projects successful.

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Tower Hamlets is defined by a large Bangladeshi community that makes education and equality in the area a challenge – as different cultural norms are in place. Housing is reported to be crowded, and most jobs are low-paid. The high proportion of people willing to accept low pay makes this a desirable location for large manufacturing companies.

However, this is a changing community and one well-liked by the people of London. There has been significant gentrification, which means there are a lot of trendy bars and up-cycling outlets – which are a required taste but a sign that the young and wealthy are moving in. Meet our SEO Company in Tower Hamlets and get thousands of Local visitors at your shop.

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Gentrified to an inch of its life, or an area so beset by migration that housing is overcrowding.
As with much of London, Tower Hamlets is a difficult area to label. There are areas that are full of youth living the latest trends.
You will see a lot of trendy bars and up-cycling shops along the highstreets.

Then there are places where the population has risen by 50000 in within five years. Local manufacturing companies have seen the advantages of a large population who will accept low pay and have moved into the area. There are also the most plans under consideration for the building of high-rise properties. This shows that the borough is on the up. We are focused on the search engines guidelines. Our SEO Services in Tower Hamlets include Pay Per Click and Custom Web Design. We’ll make your life much easier.

Useful Guides

London Borough of Tower Hamlets Council
April 12, 2019

SEO Company Tower Hamlets

Tower Hamlets is one of those places that is tough to define. In the past few years, there has been a push to gentrify this area, […]
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