Oxford SEO

What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.

Oxford in Context

What is SEO

Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.

So, how does SEO work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there's you, the search engine, and the searcher.

6 Tips for Increasing Your Visibility in Google Search
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
How long does it take to get organic traffic?

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
Oxford in Context

SEO roBot


How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

Oxford in Context

Google Spiders & Crawlers

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets.
Oxford in Context

SEO Enhances Your Online Presence

It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee.
Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.

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Oxford in context

Matthew Arnold makes it hard to describe Oxford with any spark of originality, as he coined the beautiful phrase the City of the Dreaming Spires. This represents the ambitions of those who have studied within the city’s boundaries and the notable architecture from the Saxon period.

Oxford is known across the planet for its esteemed university. Considered one of the best universities in the world, famous Oxonians include Benazir Bhutto, Stephen Hawking and JRR Tolkien. It is the oldest English-speaking university and has hosted 28 Nobel Prize winners. It is in constant, heated competition with Cambridge University, even down to a particular boat race along the River Thames.

The City of Oxford is relatively small, with only a population of 150,000 or so, earning its city status from the cathedral. It is only the 52nd largest conurbation in England. It is 51 miles from London and 59 miles from Bristol. Oxford is now a base for publishing, IT and science-focused business, taking advantage of the academics who choose to live there.

Oxford through time

Oxford started life as Oxenaforda or ford of the oxen. A ford was a place to cross a river before bridges were engineered in any significant number. So, Oxford was born as a crossing point for oxen around about 900 years after Jesus’ birth.

In 2008, there were more than 30 ancient skeletons discovered during building work at St John’s college. This discovery is a symbol of Oxford’s bloody past, as these bodies were a result of a massacre during the sacking of the city by the Danes. Its proximity to London but on the frontier of Midlands and the South West made Oxford a critical military town that was always at the centre of the action.

King Henry II gave Oxonians prestige when he enhanced the city charter to provide citizens with the same status as those enjoyed in London. His preference for Oxford maybe because he was born within its walls.

Enjoying Oxford

The Oxford Green Belt has guaranteed the beauty of Oxford. Although this protection of the rural space around the city has boosted house prices in the city centre, it has stopped Oxford turning into another sprawling metropolis that merges with other local villages and towns. It also means there are vast areas of flood-meadows and parkland, with Cutteslowe Park and Hogacre Common Eco Park as standout areas.

Yet, let’s not hide away from what will draw you to Oxford. It is the iconic sites of the city centre and the chance to boat along the river. It is the Carfax Tower and the Bodleian Library, and the most amazing Blackwell’s Bookshop in the world. The Norrington Room in Blackwell’s Bookshop is over 10 thousand square feet of books to browse, read and buy. You will also want to visit one of the first museums to be established in the world, called the Ashmolean Museum, which was first created to house a cabinet of curiosities. You can now see work by Michelangelo, De Vinci, Turner, Picasso, and more.

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July 9, 2019

Oxford in Context

Oxford in context Matthew Arnold makes it hard to describe Oxford with any spark of originality, as he coined the beautiful phrase the City of the […]
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