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What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.

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What is SEO

Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.

So, how does SEO work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there's you, the search engine, and the searcher.

6 Tips for Increasing Your Visibility in Google Search
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
How long does it take to get organic traffic?

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
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How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

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Google Spiders & Crawlers

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets.
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SEO Enhances Your Online Presence

It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee.
Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.

Try the best SEO Company Hammersmith & Fulham

Woman working in a SEO company

There is the heaviest concentration of top football clubs in one area – and the highest house prices. This is likely because all the houses are owned by multi-millionaire football players. However, you are more likely to recognise Hammersmith and Fulham from the perspective of the monstrous flyover that cuts through the borough.

This is the connecting route out of London to the M1 and M4. This makes traffic in the area pretty dreadful and it is even worse on match days. If you want to listen to some music – you always have the Apollo, one of the top venues in the capital. The SEO Company will reach people in this area helping your website climbing the SERP. Find us in Hammersmith & Fulham.

Hammersmith & Fulham SEO Services

The borough of Hammersmith and Fulham is dominated by a vast flyover that cuts through the district. Your perspective of this area is likely to be at the height of the upper floor rooms of some of the most expensive homes in London.

With the M1 and M4 on the doorstep, this is a handy place for those who want access to the wider UK as well as the city centre. This is also the borough with the highest density of top football clubs and, of course, the amazing Hammersmith Apollo. The Apollo has been the venue for some of the top music acts in the country. Reach out the Hammersmith & Fulham SEO Company Team and make your International SEO Projects successful.

SEO Local Hammersmith & Fulham

To the west of London, Hammersmith and Fulham are the routes out of London to the M1 and M4. This makes it a popular area with some major international companies and therefore raises the level of affluence in the area. There is also the most number of football clubs in one area, as well as the Hammersmith Apollo.

Although the area is dominated by a massive flyover cutting through the borough and terrible traffic, this is still the place with the most expensive homes. It is likely the high number of musicians, professional footballers, and company CEOs – mere mortals don’t have a chance. Seeking an understanding of the people of Brent is complex and requires you look carefully at the different communities of Mapesbury versus Kensal Green, for instance. Meet our SEO Company in Hammersmith & Fulham and get thousands of Local visitors at your shop.

Local SEO Hammersmith & Fulham

If you want to be entertained, then you are likely to find yourself in Hammersmith and Fulham. There is the highest number of football clubs in one borough. There is also the Hammersmith Apollo, which hosts some of the top music acts in the city. All these congregate in a small space, and it is a major route through to the M1 and M4 – all this comes together to make the traffic in this area a nightmare.

The good news for those thinking they might buy a house here but are dissuaded by this mention of traffic – the house prices are the most expensive in the city so you are unlikely to be able to afford it anyway. It is all those professional footballers, you see.

We are focused on the search engines guidelines. Our SEO Services in Hammersmith & Fulham include Pay Per Click and Custom Web Design. We’ll make your life much easier.

Useful Guides

Search engine optimisation (SEO) for data publishers: Best practice guide
May 4, 2019

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There is the heaviest concentration of top football clubs in one area – and the highest house prices. This is likely because all the houses are […]
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