professional search engine marketing services

What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.

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What is SEO

Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.


So, how does SEO work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there's you, the search engine, and the searcher.

6 Tips for Increasing Your Visibility in Google Search
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
How long does it take to get organic traffic?

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
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SEO roBot


How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

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Google Spiders & Crawlers

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets.
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SEO Enhances Your Online Presence

It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee.
Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.

Try out our SEO Company Hackney

SEO team working together

Names by The Movement for Liveable London has named Hackney the most liveable borough and coming second in The Metro poll of most loved London boroughs – this suggests Hackney is a quality area.

Indeed, Hackney is much improved since it was chosen for redevelopment during the Olympics and is now one of the best places in the capital to be a cyclist. It is possible to walk from one park to the next and take a stroll down the canal before visiting one of the local hostelries. The pubs, bars and restaurants are a particular draw in the area, though it is also considered a safe area for the family.

We offer Local, National and International SEO in Hackney. With SEO, Pay Per Click and Custom Web Design we make your website FLY.

SEO Local Hackney

Hackney offers a vibrant social life, with some of the best bars, pubs and restaurants in the city.
Some of the best pub crawls are within the borough.
However, if you want something a little healthier, Hackney offers this too – with the highest number of cyclists in the city.

You can also go for walks from park to park and maybe even take in the canals.
There are some fantastic markets at the weekend for trinket hunting.This area of the East End benefitted most from redevelopment thanks to the London Olympics of 2012 and its legacy. Reach out the Hackney SEO Company Team and make your International SEO Projects successful.

SEO Agency Hackney

The Metro asked its readers in London to name the best places to live in London. Hackney came second only to Islington as one of the best places to live. There are plenty of bars, pubs and restaurants for the outgoing types.
There are plenty of parks and canal walks for those that love a more insular life.

On a Sunday there are plenty of markets to visit, or you can just take the time to experience the beer gardens. Hackney is the place that benefitted most for the 2012 Olympics redevelopment – and is the most London-y place to live while still feeling safe and at home.
Meet our SEO Company in Hackney and get thousands of Local visitors at your shop.

SEO Services Hackney

Named in The Metro’s top ten of places in London, Hackney enjoyed something of a revival thanks to the 2012 London Olympics. The housing and parkways were substantially redeveloped and as such this is now considered one of the most liveable boroughs in London. If you want to live in the East End and experience the diversity of London Living, while having the chance for park and canal walks, then Hackney is for you.

You will also find plenty of pubs, bars and restaurants.
Some of these are trying a little hard to be uber-cool and edgy, but just ignore the décor and bar staff and head for the garden for your pint.
We are focused on the search engines guidelines. Our SEO Services in Hackney include Pay Per Click and Custom Web Design. We’ll make your life much easier.

Useful Guides

London Borough of Hackney Council
April 12, 2019

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Names by The Movement for Liveable London has named Hackney the most liveable borough and coming second in The Metro poll of most loved London boroughs […]
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