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What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.

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What is SEO

Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.


So, how does SEO work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there's you, the search engine, and the searcher.

6 Tips for Increasing Your Visibility in Google Search
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
How long does it take to get organic traffic?

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
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SEO roBot


How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

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Google Spiders & Crawlers

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets.
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SEO Enhances Your Online Presence

It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee.
Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.

Try out our SEO Company Hounslow

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Hounslow is in the flight path of Heathrow Airport.
This has its advantages and disadvantages. The noise is an obvious downside, the economic boost from this transport link significant. It is also handy to have an international airport on your doorstep when looking to make a dash for the sun or the snow.

This is apparently one of the happiest boroughs in the city, whether it is because of the level of employment or the fact it is a place popular with commuters who travel in and out each day. It is a more extended area than most, stretching from the western edges of London to the centre. This makes it a difficult area to categorise but seemingly a great place to live. If you are a business owner in Hounslow, working in the Airport Area, our SEO Company will help you grow.

SEO Local Hounslow

Precisely the same amount of people who travel into work in Hounslow commute out to the rest of London. This is a result of the unique make-up of Hounslow, that stretches from the boundaries of western London to its centre. It is known for its commercial outlets, but it also has some lovely residential areas. The people who live here certainly like it, as it is rated the happiest place to live in the city.

The economy of the borough is helped by its proximity to Heathrow.
However, this means that the majority of people who live in the area are under the flight path from the airport. Reach out the Hounslow SEO Company Team and make your International SEO Projects successful.

SEO Agency Hounslow

Hounslow is an area that stretches long and thin from the western edges of the capital to its central area.
This means it is both an area that receives commuters but also offers industries for commuters to travel to. It is a residential area but also a bustling centre.
Therefore, it is difficult to define the status of this borough.

Whatever you say you cannot deny that this is a lovely place to live.
It has been classed as one of the happiest places to live in the city. There are two counters to this. First, the borough is in the flight path of Heathrow. Second, it is the area where most asbestos is fly-tipped in the city. Meet our SEO Company in Hounslow and get thousands of Local visitors at your shop.

SEO Services Hounslow

With a high level of employment and lots of green space, Hounslow is a much-loved borough.
This makes Hounslow one of the happiest boroughs in London.
The economy is helped by its close association with Heathrow Airport. However, this means much of the area is in the flight path of the airport. Apparently, you can get used to the noise eventually.
You can get used to most things when you have so much convenience for your holiday journey.

You also have choice.
The borough stretches long and thin from the suburbs to the centre. This means that you commute in or commute out, as a lot of Londoners do. We are focused on the search engines guidelines. Our SEO Services in Hounslow include Pay Per Click and Custom Web Design. We’ll make your life much easier.

Useful Guides

London Borough of Hounslow Council
April 12, 2019

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Hounslow is in the flight path of Heathrow Airport.This has its advantages and disadvantages. The noise is an obvious downside, the economic boost from this transport […]
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