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What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.

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What is SEO

Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.


So, how does SEO work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there's you, the search engine, and the searcher.

6 Tips for Increasing Your Visibility in Google Search
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
How long does it take to get organic traffic?

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
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SEO roBot


How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

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Google Spiders & Crawlers

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets.
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SEO Enhances Your Online Presence

It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee.
Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.

Reach out our SEO Company Ealing

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Ealing is a place of quality and pubs and restaurants. Making for a quality night life economy. There are some places to enjoy quality family time. There is the longest running Nando’s in the country, for instance. You will also find a decent coffee shop culture in the borough. Oddly, this is also the area with the most people living in sheds.

Migrants entering the area might not register on population stats as they choose to rent a shed to live in, as they cannot afford more substantial housing. Ealing is part of the suburban belt of London, so green-spaces and some quality residential areas. In Ealing SEO Agency Z Marketing Company offers SEO and Performing Web Design reaching all potential Audience members.

SEO Local Ealing

Ealing is developing its own night-time economy, with some excellent pubs, restaurant and bars. There is also a lively coffee shop culture by day. However, it is also thought of as a family-friendly area, with green spaces, as well as the longest running Nando’s. There may be a lack of diversity in the area, with Ealing being a traditional English suburban area, as it is known as the Queen of the Suburbs.

Locals are environmentally conscious too, with some of the highest proportions of household recycling in London. There are problems in the borough, it has been known for riots in the past, and there are a large number of migrants in temporary accommodation. Meet our SEO Company in Ealing and get thousands of Local visitors at your shop.

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If you like Nando’s then you will love Ealing.
The longest running Nando’s trades in the area, along with a decent number of coffee shops, restaurants and pubs. This is a family-friendly area, known as the Queen of the Suburbs.
Despite this leafiness and open green spaces, there are downsides to the area.

It is rated the place where the highest proportion of migrants live in sheds, with exploitative landlords taking advantage of expensive housing, there is a problem of newcomers living in such temporary accommodation. Therefore, although there are descriptions of Ealing as lacking cultural diversity, this might not necessarily be true. Reach out the Ealing SEO Company Team and make your International SEO Projects successful.

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If you do much reading about Ealing, you will hear two things: there have been a few riots on its streets and there a lack of cultural diversity.
To be fair, there hasn’t been a riot for a while, and migrants do exist in the area. Migrants are more than likely going to be found in sheds, which are being offered by exploitative landlords to those struggling to afford more permanent housing.

Despite these oddities, Ealing is labelled the Queen of the Suburbs, with a decent quality of life for the family.
You will find the longest running Nando, as well as a lot of quality coffee shops, restaurants and pubs. We are focused on the search engines guidelines. Our SEO Services in Ealing include Pay Per Click and Custom Web Design. We’ll make your life much easier.

Useful Guides

London Borough of Ealing Council
April 12, 2019

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Ealing is a place of quality and pubs and restaurants. Making for a quality night life economy. There are some places to enjoy quality family time. […]
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