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What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.

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What is SEO

Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.


So, how does SEO work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there's you, the search engine, and the searcher.

6 Tips for Increasing Your Visibility in Google Search
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
How long does it take to get organic traffic?

All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
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SEO roBot


How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

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Google Spiders & Crawlers

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets.
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SEO Enhances Your Online Presence

It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee.
Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.

Try out our SEO Company Greenwich

Visual idea of SEO

Do you like museums? Interested in time?
Fancy learning something about the maritime history of England? What about learning about space? Or, you could even attend gigs for some of the greatest stars in the world. Greenwich is a tourist hot spot in London.
It is home to some of the most recognisable landmarks, including the O2 Arena, the Cutty Sark and the Royal Observatory.

You can also visit world-class museums, such as the National Maritime Museum. The most home hunters in London walk the streets of Greenwich; hence it is the place with the most new home building. Our SEO Company division helps Tourism Companies grow. In Greenwich, get in touch with us.

SEO Agency Greenwich

Greenwich is on show for much of the London Marathon.
It is the home of the Cutty Sark, as well as the National Maritime Museum, the Royal Observatory and the 02 Arena. There is the longest stretch of river in the city, making it a place once renowned for the presence of tall ships. This is a cultural hotspot with a lot of love from the tourists.
This can make it busy and expensive, but also one steeped in historical significance.

There are times when you might feel like you are lost in a film set rather than a district of a real city. It is the site for the most new homes built in London, reflecting that it is one of the boroughs with the highest demand from home buyers. You can also view a prime line of the meridian if you have a fascination with time. Meet our SEO Company in Greenwich and get thousands of Local visitors at your shop.

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If you are a tourist or a marathon runner, you will have spent a good deal of time in Greenwich.
It is a beautiful area of inner-city London, with the longest stretch of river and a close connection to the history of maritime in England. It is the home of the Cutty Sark and the National Maritime Museum.
You are more likely to know of Greenwich because of GMT (Greenwich Mean Time), and you can visit the line of the meridian too.

Close by is the Royal Observatory, which is another tourist hotspot – as well as the O2 arena.
This is a great place to live, as reflected in the number of home hunters in the borough. We are focused on the search engines guidelines. Our SEO Services in Greenwich include Pay Per Click and Custom Web Design. We’ll make your life much easier.

SEO Local Greenwich

Greenwich is a place of culture, education and historical significance.
It is the base of the National Maritime Museum, and the famous Cutty Sark. This area in the past would have been dominated by such tall ships.
There is also the Royal Observatory and the O2 Arena – as well as a prime line of the meridian. All this tourist action and cultural significance can make it expensive to spend your day, but it might just be worth it.

This is a favourite place to live – so it is fortunate that is ranked as the highest for new home builds. With riverside views and great educational achievement, this is a highly desirable place to live. Reach out the Greenwich SEO Company Team and make your International SEO Projects successful.

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London Borough of Greenwich Council
April 12, 2019

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Do you like museums? Interested in time?Fancy learning something about the maritime history of England? What about learning about space? Or, you could even attend gigs […]
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